Novel Proteins

Give your dog the gift of clean, nutrient‑rich nourishment with our novel proteins — a premium range crafted from rabbit, emu, and venison. These unique, hypoallergenic meats offer a gentle alternative to common proteins, making them ideal for dogs with sensitivities or owners seeking a healthier, more natural choice.

Our novel proteins are lean and highly digestible, packed with essential vitamins and minerals that support strong muscles, steady energy, and overall wellbeing. Each treat delivers clean nutrition without fillers, helping your dog thrive from the inside out.

Explore the collection and discover how rabbit, emu, and venison can elevate your dog’s diet with flavour, purity, and powerful health benefits.